WHY DO WE CARE ABOUT WHAT WE DO?
There are three particular reasons why we believe our business fulfills a meaningful and unique role within the world of commercial fishing and seafood distribution.
Sustainability — Southeast Alaskan fisheries are among the most well regulated and monitored in the world. Alaska is the only state in the union constitutionally mandated to protect its wild fish stocks. The level of scientific oversight is one of the main reasons why, while fisheries up and down the West Coast flounder, Southeast Alaska still consistently produces a harvestable run of salmon. The troll fleet in particular, thanks to the precise species targeting of hook-and-line fishing techniques, effectively minimizes its impact on non-target species.
Quality — As industrial fish farming and other large-scale forms of seafood production increase in capacity and popularity we see the burgeoning focus on quantity correspond with a proportional decrease in quality. The presence of dyes, growth hormones and antibiotics in farm-raised fish creates yet another highly-modified and processed meat product when part of seafood’s original allure was that it avoided such industrial problems. Also, general bias on the part of many consumers — particularly the ‘fresh over frozen’ mentality — has people opting voluntarily for lower quality products due to a lack of informative marketing and consumer education. The fact is that a so-called ‘fresh’ fish has often spent anywhere from several days to a few weeks in accumulated transport and processing time. A frozen-at-sea fish will have much less bacterial decay and an overall fresher taste than its often more expensive counterparts.
Community — Southeast Alaskan communities and families are sustained by the commercial fishing industry. When you buy from them you do not just support a business, but a way of life. Another, often overlooked, community is that made up of the individuals who purchase and consume our fish. For people who truly care about the food they eat have, in that alone, a common link. By participating in a CSF you do not just support the fishery, you sustain your own community as well.
These three things come together in a very important way: Accountability — according to a recent survey as much a one third of seafood sold in the US is mislabeled (Washington Post, "one-third of seafood mislabeled, study finds" February, 2013). Without proper accountability it is impossible to know if, in purchasing a piece of fish, you are supporting communities and receiving a sustainable, quality product in return or whether you are merely being hoodwinked into paying more money for an inferior meal. With us, just ask. The fish we sell is also the fish we eat. We are always happy to talk about our passion for it and what it means to us, as well as what we think it might mean to you.